Parama Colors customizes and tailor’s food color solutions for our customers in the food and beverage, pharmaceutical and cosmetics industries. We also work with other industries on a case by case basis.
“Parama colors creates value for our customers by partnering with them to differentiate their offerings from their competition. We work patiently and customize our solutions to match the needs and interests of our customers.
We source our products from the finest formulators and ensure quality products our consumers. We are cognizant of the mass usage of our products and ensure 100% compliance to quality and safety standards from our formulating partners.
Our company thrives on providing differentiated products of the highest quality with maximum end user satisfaction. This has enabled us to be ahead in this competitive space.
Colors communicate to people with greater speed and impact than words. Colors determine purchase decisions and consumer perceptions of brands and products. Choice and use of colors define product appeal and marketing success.
Colors are visual perceptions of the spectrum of light reflected from object surfaces, categorized and described in terms like red, blue, green, etc. Colors, or how light is reflected off a surface depends on qualities that can be absolutely controlled and decided by use of dyes and pigments, which are also commonly referred as colours.
“People make subconscious judgments about products within 90 seconds of initial viewing, and 62%-90% of that assessment is based on color alone.” – CCICOLOR, Institute For Color Research
“Over 65% of purchasing decisions involve color.” - Leatrice Eiseman, executive director, Pantone Color Institute
Defining the right colors for a product is crucial for marketers
…. And we act as a top strategic partner in this vital task!!!
Parama signifies the 'ultimate' or the supreme.
it is the highest superlative in Sanskrit used to describe the quality and attributes of anything ranging from emotions like joy (Paramanand) to godhood (Parameshwar). and in Parama, we believe in setting the ultimate benchmark in our colors, dyes and pigments - in their emotive appeal and their quality.
